Bring Healthy Dining Options to Your Community

Kelly Roddy is Chief Executive Officer and President of WOWorks, a position he has held since the company’s inception in 2020. Before assuming this role, Kelly held c-suite and other leadership positions as Chief Executive Officer and President of Saladworks, LLC and Garbanzo Franchising Co., LLC; President of Schlotzsky’s Franchisor SPV, LLC; and President of Schlotzsky’s Franchise, LLC. Kelly has 21 years of additional executive management experience at HEB, Scholastic, and Walmart. Kelly is an active member in the restaurant industry and has spoken multiple times at International Franchise Association (IFA), International Foodservice Manufacturers Association (IFMA), Franchise Springboard, Fast Casual, Restaurant Finance and the IFMA Chain Operators Exchange (COEX). He also chaired COEX’s 2021 conference. Kelly is one of the first to receive IFA’s Certified Franchise Executive (CFE) designation when there were less than 50 professionals with that title. Kelly is also active on several boards, including Baylor University’s Advisory Board for the school’s marketing; the National Restaurant Association’s Advisory President Council; and IFMA’s Operations Council. Kelly came to Saladworks in 2019 with the intention to create WOWorks, the world’s largest company of better-for-you restaurants. Under his vision, WOWorks has grown to four restaurant brands with plans to acquire two more. All these fast casual brands have the shared values of fresh, clean, healthy-halo ingredients that can be customized to any taste. Kelly is passionate about the outdoors, has a pilot’s license, and is an avid water skier, boater, sailor, and diver. Kelly is a proud father of three kids. His eldest is a practicing physician in New York City while his younger two are in college. His favorite WOWorks menu items are the Whey-Up Smoothie from Frutta Bowls and Baklava from Garbanzo Mediterranean Fresh.

Alain Souligny is Chief Financial Officer of WOWorks, a role he has held since its inception in 2020. Previously, he held c-suite positions Chief Executive Officer and Chief Financial Officer of Redco Foods Inc., and Chief Financial Officer of Delorio Foods Inc. Souligny was also Vice President and Chief Financial Officer of Fearmans Pork Inc. In addition, he served as Chief Financial Officer of Oberto Sausage Company, and Chief Financial Officer of Hero Group. Souligny has 15 years of additional financial management experience in various organizations. Alain is a French Canadian, born in Ontario and raised in Quebec, and currently lives in New York with his wife and stepdaughter. Not only does he love to play golf, but he is a pilot with instruments qualification and has owned a Cirrus since 2005 with over 2,000 hours of flight time. Between 1974-1975, Alain represented Quebec in the National Hockey Championship. Unfortunately, they lost, but they played in front of a crowd of 5,000 people and on National TV. He was also a goalie for the Verdun Maple Leafs. Alain’s favorite WOWorks menu item is the Bently Salad from Saladworks.

Kyle Mark is Chief Information Officer of WOWorks, following his positions at FTR Hospitality as Sr. Director of Technology and Qu POS Inc. as Director of Operations.  He spent most of his career in the restaurant business in a Director of Technology roles at Ciccio Restaurant Group, Gecko’s Hospitality Group and Datum Technologies. He also spent over 5 years at Apple as part of the “Genius” group. Kyle attended DeVry University, with a concentration in Information Technology Management and studied Computer Science – Network and Systems Administration at Western Illinois University. Kyle lives just outside St. Petersburg, Florida with his wife Courtney and two amazing daughters, Charlotte and Abigail. Kyle’s favorite WOWorks menu item is the Chocolate Explosion at Frutta Bowls.

Lauriena Borstein is the Chief Operating Officer of WOWorks and a 15-year veteran of the franchise industry. Most recently, Lauriena served as Senior Vice President of Operations for Rita’s Franchise Company. Her most significant contributions to the system include her work improving communication and support with franchisees. Prior to moving to the operations role at Rita’s, Lauriena served as Rita’s Director of Franchise Development from March 2010 through December 2011 and as Manager of Franchise Development from March 2006 through February 2010. She is actively involved in her community, where she and her twelve-year-old daughter live, and she serves on the executive advisory board for Healthy Kids Running Series. She is an avid reader of fiction and loves to bake elaborate cakes for her daughter and her friends’ birthdays. If she had to pick, her favorite WOWorks menu item is Frutta Bowls’ Pitaya Bowl made with kiwi, pineapple, and mango with honey on top. A close second favorite menu item is a Saladworks create-your-own salad with roasted vegetables and balsamic vinaigrette.